MedAboutMe: recovering from search filters
8M+/movisits/mo after 4 years
1K8M+
Task, solution, result
Task
A health information portal had been hit by search engine filters, losing the bulk of its organic traffic almost overnight.
Solution
A full technical and content audit uncovered the filter triggers; the fix combined technical cleanup with a rebuilt content strategy for medical search intent.
Result
Traffic recovered from under 1,000 visits a month and grew to over 8 million monthly visits within four years.
Channels & stack
Technical auditContent strategySEO recovery
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